LINEAR TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear TV networks have long been recognized as established television models, relying on regularly timed shows via satellite. In contrast, OTT platforms operate on ad-supported systems, with Netflix, Disney+, and Apple TV+ serving as leading platforms. As viewer preferences shift, rivalry between conventional TV networks and online content provide